Tuesday, July 26, 2011

“From Beyond,” mun2's Latino take on paranormal programming

July 25, 2011 | By April MacIntyre

mun2 has partnered with Ford Motor Company on a new multi-platform integrated entertainment concept for “From Beyond,” mun2's take on paranormal programming with a Latin twist, premiering Sunday July 31 at 10pm ET/PT.

From mun2:

“Our mun2 audience is passionate about cars. The huge success of ‘RPM Miami’ proves that,” said Jacqueline Hernández, chief operating officer, Telemundo. “Young Latinos are also fascinated with life ‘from beyond.’ This new branded partnership with Ford and Zubi Advertising, Ford’s Hispanic agency, will leverage both passions by attracting audiences and engaging them with Ford vehicles and unique features as the investigative cast journeys in a new show concept never done before targeted to this specific audience.”

“From Beyond” dives into the paranormal beliefs and experiences haunting the lives of everyday Latinos. Unwelcome ghosts, evasive spirits and unexplained occurrences are at every turn, and in every room. A Latino paranormal investigative team takes the audience on a journey into the stories of real people to discover what’s hiding beyond the physical world. Through personal interviews and chilling investigations, “From Beyond” sets out to uncover the truth.

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