Wednesday, May 4, 2011
Discovery US Hispanic Goes “Beyond” To Meet Advertisers’ Needs
Miami, FL – May 4, 2011 - Discovery US Hispanic, the home to Discovery en Español and Discovery Familia, today unveiled its 2011/2012 upfront theme – “Beyond.” Powered by Discovery Communications, Discovery US Hispanic offers advertisers the opportunity to “go beyond” and leverage the company’s unmatched ability to create content-driven ideas and synergies that transcend language barriers, travel across technology platforms and deliver a wide range of Hispanic audiences.
This upfront season, Discovery US Hispanic will benefit from the company’s overall content investment of $1 billion across its networks and brands, Discovery’s largest investment in programming in its 25-year history. The result is a powerful line up of original series and specials for both Discovery en Español, and Discovery Familia, to be announced at the Discovery US Hispanic Upfront on May 18th from 9 am to 11 am at the Four Seasons Restaurant in New York. David Zaslav, President and CEO, Discovery Communications, will kick off this event and provide his vision for the growth of the US Hispanic division.
“In 1998 we transformed the Hispanic pay-TV landscape by creating Discovery en Español to provide Hispanic audiences with the best content from Discovery. Now the network showcases the most popular programs from our portfolio including Discovery Channel, TLC, Animal Planet, ID and Science as well as original productions like our acclaimed Rescued: The Chilean Miner’s Story,” said David Zaslav.
“To extend Discovery en Español’s leadership position as the #1 non-fiction Hispanic network in the United States powered by the #1 non-fiction media company in the world, this upfront season we will deliver more exclusive content, original productions and compelling current affairs specials. Combined with our deep pipeline of U.S. content, this expansion will provide new solutions, branding options and unsurpassed value to our advertising partners seeking to attract the rapidly-growing Hispanic population segment,” Zaslav added.
“This year’s Upfront will be about driving home our competitive differentiators and demonstrating how we will continue to raise the bar beyond expectations. We look forward to showcasing the strength of our new content lineup and award winning solutions that will drive brand awareness and growth for our clients," said Ivan Bargueiras, General Manager for Discovery US Hispanic and Senior Vice President of Advertising Sales for Discovery Networks Latin America/US Hispanic.
About Discovery US. Hispanic
Discovery US Hispanic includes the Discovery en Español and Discovery Familia networks. Discovery en Español, providing Hispanic audiences with the best content from the portfolio of top networks from Discovery Communications, launched in 1998 as one of the first US Hispanic pay TV networks in response to the growing demand for Spanish-language programming in the United States. Today, Discovery en Español is the 2nd highest rated Hispanic pay –TV channel in prime time, distributed on 100 % of U.S. Hispanic digital tiers nationwide. Discovery Familia is the first U.S. network developed to attract the coveted audience of highly-engaged Hispanic moms and their preschool age children. Discovery Familia is on track to reach 4 million Hispanic TV homes in 2011.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. Discovery Networks International distributes 21 international brands, reaching more than one billion cumulative subscribers with programming available in 43 languages. For more information, please visit http://www.discoverycommunications.com/.
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