Monday, April 18, 2011
.Online Ad Revenues Hit Record High in 2010
Revenue jumped 15% to $26 billion last year, putting the Internet ahead of newspapers for the first time.
Advertisers spent a record $26 billion in the U.S. marketing their wares online last year, putting the Internet ahead of newspapers for the first time.
The 15 percent year-over-year surge in online advertising put the Internet second to television as the leading medium for generating ad revenue.
Television, which includes local, cable and broadcast spending, brought in $68.7 billion. Newspapers took in $22.8 billion.
The data was released Wednesday in a 26-page report from the Interactive Advertising Bureau and PricewaterhouseCoopers.
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