Thursday, March 24, 2011

Univision Taps Lazarus To Head Sales For Its New Networks

By David Goetzl, MediaPost.

In the latest sign that it plans to launch several new networks, Univision has named an executive to head sales for the new outlets. Peter Lazarus -- who has led sales at flagship Univision, TeleFutura and Galavisión networks -- becomes executive vice president, sales strategy, new networks.

Lazarus will be replaced by Univision veteran Maelia Macin, who becomes executive vice president of network sales, overseeing the three networks.

Univision has indicated it could launch an all-novela channel and maybe a Spanish-language sports network that could compete with ESPN Deportes. The company has said it plans to invest $20 million to $30 million for network expansion and upgrading broader sales and research functions.

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