Friday, March 18, 2011

Latino Kids Get More Media Exposure Than Any Other Ethnic Group

By Bryan Llenas, Fox News Latino.

Could Latinos be falling on the wrong side of another digital divide?

Possibly. According to a new report from education organizations Joan Ganz Cooney Center and the Sesame Workshop, Latinos kids have more media exposure than any other group. They also had the biggest growth in media consumption between 2004 and 2009. In fact, they’re clocking the kind of hours that raise eyebrows among child development experts.

The report is a sweeping look at seven recent studies that indicate young children are increasingly consuming media from all types of sources, from MP3 players and video games, to the Internet, TV, cell phones and even books. The most striking numbers, of course, are the ones rung up by digital media: About 25% of three-year-olds go online at least once a day, for example. By age five, that figure is 50 percent.

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