Friday, March 11, 2011

Google’s Hispanic Strategy Focused on Cultural Identity

MIAMI – Google’s approach to the U.S. Hispanic market is centered more on the cultural identity of Latinos than on the difference in language.

This is the strategy designed by Mark Lopez, the head of Google’s U.S. Hispanic unit, who from his new offices in Miami is trying to significantly increase the amount of advertising directed toward U.S. digital media in Spanish.

“Of the Hispanic media’s $4 billion in income from advertising, barely 3 percent is going to digital media. In the coming years, there will be accelerated growth,” Lopez told Efe.

Lopez, who was the chief operations officer at Terra Networks USA before joining Google, is the person in charge of putting into practice a new strategy based “on an imaginative and creative view.”

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month