Tuesday, February 1, 2011

Why Digital Ads Are the Way to Reach U.S. Hispanics

By Courtney Rubin, Inc.

U.S. Hispanics have about a trillion dollars in purchasing power—and they're far more likely than the general population to buy something after seeing an online ad.

U.S. Hispanics are 58 percent more likely to click on search ads than the general population, says a new study from Google and global research firm OTX.

In general, U.S Hispanics are more likely to remember online ads—especially video ads—when shopping. And three out of five bought something after seeing online ads while they did research—22 percent more than the national average.

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