Wednesday, February 2, 2011

Descuento Libre Partners with Sensis to Reach U.S. Hispanic Market

Agency of record assignment to kick off with branding assignment to position social buying website within Hispanic market


Los Angeles (PRWEB) February 2, 2011
Sensis was selected as agency of record (AOR) by Descuento Libre to completely rebrand and market the social buying website targeted to Hispanics and focused on Latino culture. Work provided by Sensis will include strategic planning, rebranding, marketing plan development and the launch of a digital-centric advertising campaign.


Founded in 2010, Descuento Libre targets Latino consumers and those interested in experiencing Latino culture through discounted promotions on a social buying website. The company's services and promotions are available in 21 U.S. cities with large Latino populations as well as 56 cities in Mexico.


“Our first assignment with Descuento Libre will be to establish a strong, distinctive and memorable brand that resonates with Hispanics in the U.S.,” Sensis President José Villa said. “This rebranding will establish the foundation for the development of a marketing strategy and advertising campaign that will emphasize digital channels to reach Latinos in key markets.”


Sensis will conduct extensive research and analysis to clearly define Descuento Libre’s unique value proposition and use this as the foundation for the creative development process and the evolution of the brand that has been successful in Mexico. From there, Sensis will work with Descuento Libre to launch a precision advertising campaign to reach specific Hispanics in markets throughout the U.S.


“Sensis is known throughout the Hispanic advertising community for their ability to use digital marketing to reach multicultural audiences,” Descuento Libre CEO Derek Beckmann said. “Their knowledge of the Hispanic market is really important to us in creating a strong brand within the Hispanic community as we bring Latinos great values, great deals and culturally relevant discounts.”


About Descuento Libre
Descuento Libre serves the Latino community and those interested in experiencing Latino culture through great deals and promotions at a discount. Found in 21 major Latino populated cities across the United States and 56 cities in Mexico, their goal is to assist those who want to learn and experience the adventures, foods, and culture that the Latino community has to offer without spending too much. Founded on a Latino basis, Descuento Libre would not present anything they would not want to experience. As a company out to expose and create an experience, Descuento Libre always listening for new ideas; from new restaurants and spas to places to shop. Descuento Libre offers its website content both in English and Spanish to connect with different generations and groups of Latinos across the U.S. and Latin America at http://www.descuentolibre.com/.


About Sensis
Sensis is a precision advertising agency using digital thinking to reach the multicultural mainstream. Founded in 1998, Sensis is one of the fastest-growing advertising agencies in the United States. Agency services include full spectrum campaigns, digital advertising, mobile, brand development, social media, website design, and application development. Focused on performance and measurement, Sensis was built from the ground up to address the fundamental changes taking place in the advertising world – the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social technology. The award-winning agency has made an impact for many of its powerhouse clients, including Sempra Energy, U.S. Department of Homeland Security, UnitedHealthcare, the U.S. Coast Guard Academy, The Trevor Project, San Diego Gas & Electric, and the U.S. Army. For more information, visit http://www.sensisagency.com/.

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