Wednesday, January 5, 2011

You Know You Work for a General-Market Agency If ...

By Rochelle Newman-Carrasco, AdAge.

Never Heard These Phrases? You Haven't Worked in Hispanic

There are limitations and frustrations that impact the day-to-day business life of anyone in advertising. There are color-blind complications and equal-opportunity annoyances. Issues like budget, creative approvals and research -- to name a few -- are all challenging, regardless of how your agency is defined.

The reality is, however, that there are some things that occur (or don't occur) in general-market agency life that might fall under the umbrella of "general-market agency privilege." There are things general-market agency professionals simply take for granted -- things that these agencies never have to think about in their interaction with clients or their overall creative or planning process.

In other words, you might be enjoying general-market agency privilege if:

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