Wednesday, January 5, 2011

You Know You Work for a General-Market Agency If ...

By Rochelle Newman-Carrasco, AdAge.

Never Heard These Phrases? You Haven't Worked in Hispanic


There are limitations and frustrations that impact the day-to-day business life of anyone in advertising. There are color-blind complications and equal-opportunity annoyances. Issues like budget, creative approvals and research -- to name a few -- are all challenging, regardless of how your agency is defined.


The reality is, however, that there are some things that occur (or don't occur) in general-market agency life that might fall under the umbrella of "general-market agency privilege." There are things general-market agency professionals simply take for granted -- things that these agencies never have to think about in their interaction with clients or their overall creative or planning process.


In other words, you might be enjoying general-market agency privilege if:


Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month