Monday, January 10, 2011

Sam's Club targets Latino market with scholarships

With a steadily rising Hispanic population in the US, Sam's Club might just have it right when it comes to garnering the attention of the growing demographic. They're going straight to the source.

Sam's Club, in partnership with DiversityInc, announced today a marketing challenge for students, enrolled at a full-time Hispanic-serving institution, to create a plan to help increase the wholesale retailer's penetration of the Latino market. A panel of judges will award $100,000 to the winners to pay for their education.

"Hispanic young people accounted for all the growth in the youth population since 2000," Kenneth Johnson, a demographer at the University of New Hampshire's Carsey Institute told USA Today last month. "The US population is becoming more diverse from youngest to oldest and Hispanics are the driving force behind this youth diversity,"

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