Monday, January 10, 2011

El Mensajero Introduces Product Redesign

Expands Content Offering and Advertising Opportunities


SAN FRANCISCO--(BUSINESS WIRE)--El Mensajero, the largest Spanish-Language newspaper in the San Francisco Bay Area, unveils an exciting redesign that includes a fresh new look, new editorial formats and expanded content. The redesign supports El Mensajero’s commitment to remain the Bay Area’s favorite Hispanic publication.


The redesigned publication was released January 9, 2011, and includes a magazine-like design, vibrant color integration and a more user-friendly format. The new layout introduces a more streamlined and reorganized format that highlights special editorial sections, better use of graphics to ease navigation and a more concise and modular design.


“We are excited to offer our audience a new redesign of ‘El Mensajero’,” said Maria Mejia, Managing Editor for El Mensajero. “The strong reputation and loyalty that we have with our readers is important in what we do and the redesign is a reflection of our commitment to them to provide the best newspaper at all times.”


“As an integral part of the redesign we also incorporated changes that reflect advertisers needs to deliver results,” stated Michael Howard, General Manager for El Mensajero. “El Mensajero will now offer advertisers a variety of new modular ad sizes and unique positioning opportunities that no other Hispanic publication does in San Francisco.”


Covering the main cities of San Francisco, Oakland and San Jose, El Mensajero has a history of award-winning editorial including first place awards from the National Association of Hispanic Publications (NAHP). El Mensajero is proud to be the only Spanish-language publication in the Bay area having received such an award.


About El Mensajero
El Mensajero is the number one Spanish-language newspaper in San Francisco Bay area. Serving the cities of San Francisco, Oakland and San Jose it holds a circulation of 103,800 weekly copies (CAC 11/10). El Mensajero has served the San Francisco Bay area for the past 23 years. It is also part of the 7th largest U.S. Latino market. El Mensajero has been recognized by the National Association of Hispanic Publications as the "Best Spanish Language Weekly." El Mensajero is part of impreMedia family of publications. For more information visit http://www.elmensajero.com/.  


About impreMedia
impreMedia is the leading Hispanic News and Information Company in the U.S. in Online and Print. impreMedia's multi-platform offerings range from Online to Video, Social Media, Mobile, Audio, Newspapers and Magazines, including the http://www.impre.com portal. 24% of all U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York.


For more information, visit: http://www.impremedia.com/.  
ImpreMedia portals and publication websites are: http://www.impre.com/,  http://www.laopinion.com/,  http://www.eldiariony.com/,  http://www.hoynyc.com/,  http://www.laraza.com/,  http://www.laprensafl.com/,  http://www.elmensajero.com/,  http://www.rumbotx.com/,  http://www.vistamagazine.com/,  and http://www.contigola.com/,  http://www.lavibra.com/,  http://www.impreautos.com/.  

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