Thursday, December 30, 2010

Why Politicians Should Not Dismiss Hispanic Media: Univision demonstrates its ratings steel

Univision Communications is becoming a potent rival to English-language television networks, which have long dominated prime-time viewership.


The Spanish-language television broadcaster said Tuesday that its program “Soy Tu Dueña” was its most watched telenovela ever, finishing its six-month run with a final episode that drew more than 7.3 million viewers Monday night.


Since its launch in June, “Soy Tu Dueña,” which Univision translates as “woman of steel,” has pulled in an average of 5.4 million viewers per episode, oftengenerating bigger audiences than programs aired by such formidable English-language TV networks as Fox and NBC. The Univision telenovela, or soap opera, revolves around the travails of a scorned woman, once left at the altar, who vows never to love again until she falls for a man she accidentally shot. A literal translation of the show’s title is “I am your owner.”


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