Tuesday, December 14, 2010

VoodooVox Announces Hispanic Influencer Program: Advertisers Can now Tap the Power of the Most Recognized Voices in the Hispanic Community

Dra. Isabel, Julie Stav, top voices and personalities providing brands unparalleled combination of reach, targeting and measurability.

NEW YORK, Dec. 13, 2010 /PRNewswire/ -- VoodooVox, the company whose multicultural marketing and advertising platform reaches over 8 million Hispanics a month through interactive audio and SMS media, today announced its new Hispanic Influencer Program (HIP).

HIP provides brands and advertisers direct access to top Hispanic voices and community influencers through a variety of influencer-related advertising capabilities including: content sponsorships, post-roll messages, talent reads, sweepstakes, endorsements, and talent appearances.

VoodooVox's marketing platform uses interactive audio notifications that alert callers to timely news and informative updates. Hispanic prepaid calling card users can choose which types of notifications they'd like to hear (e.g., sports, news, local deals, etc.).

"Brands are just beginning to grasp the powerful evolution in the prepaid calling card industry," said Gregory Wester, COO of VoodooVox. "With new technologies, these pervasive cards now deliver not only low-cost and convenient telephony, but also real-time news updates, local, time-sensitive deals, and more."

Through HIP, these renowned influencers are voicing their own content programming as well as advertising messages. The HIP media channel will be available to the 8 million Hispanics a month reached by VoodooVox's multicultural marketing platform.

"VoodooVox is providing this very special opportunity for me to expand my connection with my community and enhance my lifelong mission of empowering others to live happier and healthier lives," said Dra. Isabel-Gomez. She continued, "Each month, millions will be able to engage with my message, and yours, through VoodooVox's multicultural marketing platform."

"The response to this new offering has been tremendous", added Mr. Wester. "Consumer engagement with these messages is over 10 percent."

The initial talents being announced today include:

Dra. Isabel: Dr. Isabel Gomez-Bassols, better known to her legion of fans around the country as "la Doctora Isabel, el Angel de la Radio", is the nation's foremost Hispanic radio psychologist.

Julie Stav: Financial expert and New York Times Best-Selling Author. For the more than 41 million Hispanics in the United States, Julie Stav is not only a financial expert and educator, she is considered by many as a leader and inspirational role model.

Maria Marin: the leading motivational icon among Hispanics worldwide. Her message, dedicated to empowering women, reaches millions through her nationally syndicated radio show, weekly newspaper columns, best-selling book, international seminars and network television interviews.

More on VoodooVox

VoodooVox transforms pre-paid calling cards from a commodity telecom product into a mobile media platform providing free news, sports, entertainment, coupons and more to millions of U.S. Hispanics.

Our primary clients are brands and their agencies that seek to reach and engage Hispanics. VoodooVox is privately held, with investors including The Walt Disney Company's Steamboat Ventures and Softbank Capital.

SOURCE VoodooVox

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