Thursday, December 9, 2010

Telemundo on the Verge of an Ambitious Expansion

MIAMI – Telemundo, the country’s No. 2 Spanish-language television network, is on the verge of an ambitious expansion phase to consolidate its market share in the United States and broaden its international alliances.

Telemundo president Don Browne told Efe that the $35 billion merger of Comcast and NBC Universal (still awaiting approval from the Federal Communications Commission) will facilitate the undertaking of a series of investments the firm hopes will lead to more business.

The new NBC Universal will allow Telemundo “to continue growing with quality content in all the possible distribution platforms,” Browne said.

He said that certainly the new managers at Comcast will need a little time to learn Telemundo’s business and that they will understand the importance of continuing the expansion in the Hispanic market.

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