Thursday, December 30, 2010

Orange Drive and Cointreau® Announce 'The Cointreau Shake-Fest' at En Vivo Latin Festival

MIAMI, Dec. 29, 2010 /PRNewswire/ -- Orange Drive, jointly developed by Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP), the Orange Bowl Committee and Cointreau® - the original and world-renowned orange liqueur of excellence - are thrilled to announce the official Cointreau "Shake-Fest" to take place on January 1st at the En Vivo Latin Festival. On Miami's illustrious beach at 7th Street and Ocean Drive, over 3,000 people will simultaneously mix signature Cointreau cocktails using custom orange mini- shakers. This highly anticipated event marks the largest "Shake-Fest" in Cointreau history.

With DJ Nino announcing the start of "The Cointreau Shake-Fest" at 10 pm, and counting down through the final moments of anticipation, guests will have the chance to enjoy original-recipe Cointreau Margarita and Cosmopolitan cocktails served by beautiful models. Cointreau's subtle citrus taste – a harmonious balance of bitter and sweet orange peels – makes for the perfect beachside libation at the festival. After the "Shake-Fest," guests are able to take home the mini-shakers that contain precisely measured, easy to make, printed recipes on the side of each shaker— allowing them to recreate the perfectly balanced cocktails at home!

"Cointreau is thrilled to be involved in the exciting festivities centered around the Orange Drive Festival," says Karlyn Monroe, Associate Brand Manager for Cointreau®. "I can't imagine a more adrenaline filled way to start the New Year then with thousands of Miami locals and out-of-towners literally 'shaking things up' and sipping authentic Margarita and Cosmopolitan cocktails made with the delicious orange taste of Cointreau."

"'The Cointreau 'Shake-Fest' is an exciting addition to Orange Drive and we look forward to being a part of the record breaking stunt," says Gary Cioffi, CEO of Union Square Agency.

Orange Drive is taking place alongside South Beach's Ocean Drive between Sixth to Ninth Street. Kicking off on New Year's Eve day and extending through January 2nd, Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl Game.

Cointreau Original Margarita and Original Cosmopolitan Cocktail Recipes:

Cointreau Margarita

1 oz Cointreau

2 oz tequila

3/4 oz lime juice

Shake and strain into a salt rimmed margarita glass

Garnish: lime slice

Cointreau Cosmopolitan

1-1/2 oz vodka

1 oz Cointreau

1 oz cranberry juice

3/4 oz lime juice

Shake and strain into a chilled martini glass.

Garnish: twist of orange

About Orange Drive

Orange Drive is an intellectual property developed by Union Square Agency and the Orange Bowl Committee. The inaugural three-day festival will be kicking off on New Year's Eve day and extending through January 2nd, alongside South Beach's famed Ocean Drive. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl game including a New Year's Eve party; an En Vivo Latino festival; a Kid's Countdown & Concert and Gridiron Bash Pep Rally. Orange Drive is partnering with local and national brands, along with media partners, to promote brand activation sites, entertainment pavilions and local merchants. For more information about Orange Drive, please visit

About Cointreau

Established over 160 years ago in Angers, France, Cointreau is one of the world's most famous crystal clear spirits. Cointreau's distinctive amber square-shaped bottle is a global icon, and its subtle taste is a perfect balance of bitter and sweet orange peels grown and meticulously selected for their quality. An essential ingredient in the Cosmopolitan and other top shelf cocktails, such as the Sidecar and Cointreaupolitan, it is best known as being a key ingredient in the most popular cocktail in the US - the Original Margarita. In 1948, socialite Margarita Sames combined Cointreau, tequila and lime to create the original margarita. Its versatility, defined by its capacity to combine the richness of its flavors and aroma, make it a perfect choice neat or on ice.

Today, more than 15 million Cointreau bottles are sold worldwide and Cointreau remains the authentic choice of many top bartenders in the smartest and most fashionable bars.

Live Cointreauversially. Drink Responsibly.

©2010 Cointreau Corp. COINTREAU® Liqueur. 40% alc./vol. Imported by Remy Cointreau USA, Inc. New York, NY. BE COINTREAUVERSIAL®.

SOURCE Union Square Agency

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