Monday, November 1, 2010

Rentrak Signs Contract With Olympusat

--Multi-Year Contract Adds to the Growing Network Client Base for the TV Essentials Service--

PORTLAND, Ore., Nov. 1, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year TV Essentials contract with Olympusat, Inc. Olympusat owns, operates and provides turnkey operational and distribution services for several Hispanic, general market and faith-based network offerings which add to Rentrak's growing highly targeted network base.

Formed in 1999, Olympusat was the first independent company to offer a package of Spanish-language networks in the United States. The company represents diverse channels through its Hispanic portfolio, Faith & Families offering and top Emerging Networks.

"Over the years, these highly targeted networks have grown in popularity to become widely distributed across the media landscape. As a top provider of independent programming, Olympusat chose to work with Rentrak in order to gain access to the most detailed reporting to prove the value our programming brings the cable, satellite, and telco industries," said Tom Mohler, President and CEO of Olympusat.

The Hispanic-language and faith-based categories are a quickly-growing and integral part of the media industry with viewers watching a combined total of more than 160 billion hours of programming on Hispanic and faith-based networks each month, according to Rentrak Q1-Q3 average monthly gross viewing-hours data.

"TV Essentials measures all networks at granular viewing levels offering, for the first time, the ability for highly targeted networks like the Hispanic and faith-based categories to accurately quantify their audience," said Carol Hinnant, Senior Vice President of Business Development, AMI Divison at Rentrak. "Adding Olympusat to Rentrak's growing network subscriber base further demonstrates the power of our national and local TV viewing database service."

Rentrak's TV Essentials is the television ratings database currency that measures all networks at a granular level in 210 markets nationwide. The service processes data from over 17 million televisions and is the only fully-integrated system of detailed satellite, telco TV and cable viewing information commercially available featuring segmentation overlays for more strategic targeting.

About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television.  Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes nationwide.  The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Olympusat
OlympuSAT, Inc. is the nation's top owner and service provider of independent television networks. Currently the company represents or controls 30 channels through their Hispanic, Emerging and Faith & Families Packs. Olympusat facilitates technical related services including satellite and uplink along with affiliate sales and marketing services. Additional services provided to networks include, as needed, transcoding, master control, advertising sales and traffic and billing services. The Olympusat network portfolio is distributed via Intelsat.

About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit http://www.rentrak.com/.

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