Friday, November 19, 2010

Chicken Run: El Pollo Loco Goes Into Play

By David Gianatasio, AdWeek.

Agencies hungry for new business can start queuing up for a taste of El Pollo Loco.

The client has hired consultancy Select Resources International in Santa Monica, Calif., to lead a review of its $15-20 million account.

Both general market duties and Hispanic marketing are in play.

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