Monday, November 15, 2010

$5 Billion Mobile Advertising Market in 2015

By George Winslow -- Broadcasting & Cable

Mobile advertising specialist Smaato is predicting that the U.S. mobile advertising market will hit $797.6 million in 2010 and grow to $1.24 billion in 2011. By 2015, the company is projecting a $5 billion mobile ad spend.

"Mobile is a conversation that all DDB clients want to have now," noted Jeff Swystun CCO, DDB Worldwide. "We believe that mobile can be an integral component of a larger campaign as long as it works to connected people with people, not just people with brands."

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