Monday, November 15, 2010

$5 Billion Mobile Advertising Market in 2015

By George Winslow -- Broadcasting & Cable


Mobile advertising specialist Smaato is predicting that the U.S. mobile advertising market will hit $797.6 million in 2010 and grow to $1.24 billion in 2011. By 2015, the company is projecting a $5 billion mobile ad spend.


"Mobile is a conversation that all DDB clients want to have now," noted Jeff Swystun CCO, DDB Worldwide. "We believe that mobile can be an integral component of a larger campaign as long as it works to connected people with people, not just people with brands."


Read full article

No comments:

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Pageviews last month