Friday, August 6, 2010

Sieena Taps DIÁLOGO for National Media Relations Representation

LOS ANGELES, CA. August 4, 2010 -- Fresh off several software development service deals, Sieena is taking its media relations to a new firm. Following an agency review, the Los Angeles-based application development firm and Microsoft Gold Certified Partner, determined DIÁLOGO could best capture the brand’s direction. DIÁLOGO's media relations expertise and seasoned agency team were key decision factors for the Los Angeles-based company.

Serving businesses across North America, Sieena also maintains a state-of-the-art nearshore development facility in Monterrey, Mexico. Sieena was also the 2009 winner of the Microsoft “Innovate on the Web” award for the exceptional design of a Web 2.0 solution based upon the software-as-a-service model.

“Sieena has tremendous growth potential,” said Lucía Matthews, Co-Director at DIÁLOGO. “The timing is right to help take this dynamic brand to the next level by helping to expand their media exposure.”

The campaign includes media relations exposure and industry education on the benefits of Sieena’s service.

“We are very excited about our new partnership,” said Mauricio Duran, President of Sieena. DIÁLOGO's reputation for Hispanic brand positioning strategies and return on investment is well-known. The agency’s strength in these areas as well as its personality, aligns well with our current and emerging needs.”

About Sieena
Sieena is a Nearshore software development firm specializing in Microsoft technologies. Headquartered in Los Angeles with a development center in Monterrey, Mexico, Sieena builds and maintains business-critical Web platforms and is a certified Microsoft Gold Partner. For more information visit or for media inquiries contact Richie Matthews at

With operations in San Diego and Mexico City and part of Nuevo Media Group, LLC, DIÁLOGO is a full service public relations firm that develops and implements public relations strategies for brands. Focusing on Hispanic markets DIÁLOGO is an emerging leader within the national Hispanic public relations sector. For more information visit

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