Wednesday, August 11, 2010

PIA Unveils Spanish Print Ads

The National Association of Professional Insurance Agents (PIA) has released a series of Spanish print advertisements that will allow its members to better reach Spanish-speaking insurance buyers.

These advertisements are part of PIA’s latest phase in its branding program—“Local Agents Serving Main Street America”—launched in 2006 to encourage the use of professional, independent insurance agents, the association said.

PIA said 66 companies are sponsors of its branding program.

The new Spanish print ads can be used to promote an agency generally, or they can be used to specifically support auto, home or commercial insurance sales, PIA said.

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