Tuesday, August 3, 2010

Melding The Business World With Hispanic Audiences

More businesses are incorporating online communities and social networks within their corporate strategy. As these domains increasingly become a fundamental component for professional success, organizations should look to experts on the forefront of this industry to understand the extent of the benefits Web 2.0 tactics have to offer.

The growing impact of the Hispanic community online is another area requiring enhanced corporate attention. This consumer segment's purchasing power is expecting to reach $1 trillion this year in the U.S. alone. That is a number worth targeting. The considerably young, up-and-coming Hispanic population has been dubbed media mavens for their avid technology and internet usage and thus can be successfully reached through online strategies.


Entrepreneurs such as Fernando Espuelas have been aware of the vitality of communicating with Latinos through technology for years. Espuelas has built his career around empowering people through media, technology, and information particularly among Hispanics. Recognized as one of the Internet's pioneers by the New York Times, Harvard University and media across the world, Espuelas has been at the forefront of online communities and social networks.


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