Thursday, August 5, 2010

Lopez Negrete Communications Named Hispanic Agency of Record for Quilted Northern(R) Bath Tissue

HOUSTON, Aug. 5 /PRNewswire-HISPANIC PR WIRE/ -- Lopez Negrete Communications, Inc., one of the largest leading Hispanic communications agencies in the nation, has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern(R) bath tissue brand.

"The passion Lopez Negrete portrayed, coupled with their proven track record in delivering strategic integrated campaigns that resonate with Hispanic consumers, is what convinced us to choose them as our Hispanic agency of record," said Jorge DeCastro, Quilted Northern senior brand manager. "We look forward to a long partnership that will result in relevant marketing strategies and investments that speak to Hispanic consumers and produce positive financial results."

Georgia-Pacific, one of the largest producers of tissue products, approached Lopez Negrete for their unique understanding of the Hispanic market and knowledge of the continuously changing landscape affecting this consumer segment. As Hispanic agency of record, the agency will be charged with presenting Quilted Northern to a vast and growing market with buying power in the billions of dollars. Lopez Negrete won the business with a strong presentation of their creative and media buying capabilities, as well as their below-the-line resources.

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