Thursday, July 29, 2010

Using Email Marketing to Boost Social Presence

Driving recipients to social sites is top objective

A majority of email marketers are now making efforts to integrate social media into their campaigns. An April 2010 survey by interactive and email marketing agency eROI found that two-thirds of US marketers were doing so, and June 2010 research from StrongMail, a provider of email and social media marketing solutions, put the number who had integrated social and email, or planned to this year, at 71% worldwide.

But the vast majority are still focusing on the basics rather than more sophisticated techniques for integration.

More than seven in 10 business executives surveyed around the world said they were promoting their Twitter, Facebook or other social presence in their email marketing messages. That was even more prevalent than facilitating recipients to share messages socially (63%).

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