Thursday, July 15, 2010

Univisión tries to boost youth appeal

For the seventh year, the biggest stars in Hispanic television, movies, music and sports will descend on Miami for Univisión's Premios Juventud (Youth Awards) show, broadcasting live Thursday at 8 p.m.

For young viewers, the show is a pop-culture popularity contest, with appearances slated by Shakira, Pitbull and Disney Channel's Selena Gómez. For No. 1-rated Spanish-language U.S. television network Univisión, it rates as the prime opportunity to target the coveted 18-to-34 year-old Hispanic viewer bracket with ads from Dr Pepper, Burger King, Chevrolet and Verizon.

The network did not disclose how much advertising revenue it would rake in. But clearly, advertisers are hot to reach the fast-growing young Hispanic demographic.

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