Friday, July 23, 2010

Tribal DDB Latina Named Digital Marketing Agency for Volkswagen Latinoamerica

MIAMI, July 22 /PRNewswire/ -- Tribal DDB Latina, DDB Latina's digital-centric arm headquartered in Miami, announced today that it has won Volkswagen Latinoamerica's digital regional account.

As Volkswagen's Digital Marketing Agency for Latin America, Tribal DDB Latina will lead the creative development and management of the brand's digital platforms in 26 countries. Tribal DDB Latina won the business in a competitive pitch.

"Volkswagen is looking to strengthen its digital leadership position within the automotive industry by adopting an aggressive interactive marketing strategy at a global level," said Giselle Fiumara, Miami-based International Marketing Communications Manager at Volkswagen AG. "We have chosen Tribal DDB Latina because we know that it is the perfect partner to help us reach that goal in Latin America, and that the joint effort will contribute to Volkswagen's success in the region."

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