Friday, July 16, 2010

Tr3́s: MTV, Música y Más, Yahoo! en Español, and Verizon Wireless Launch Dame un Break Contest for Aspiring Latino Music Artists

MIAMI--(BUSINESS WIRE)--Tr3́s: MTV, Música y Más, which celebrates the bilingual/bicultural music and lifestyle of Latinos in the U.S., and Yahoo! en Español (NASDAQ:YHOO), are launching the Dame un Break contest sponsored by Verizon – giving up-and-coming artists and bands the opportunity to experience the music industry and get a shot at stardom.

“The Dame un Break contest is a once-in-a-lifetime opportunity for aspiring artists to follow their dreams and showcase their talent for the world to see. It’s quite possible that we may help launch the next superstar,” said Armando Rodriguez, General Manager, Yahoo! Hispanic Americas. “Yahoo!’s unmatched size and scale, combined with the ability to create compelling online experiences, enables advertisers like Verizon to connect with highly engaged audiences for maximum impact.”

“Music is at the core of the Tr3́s brand, so we’re incredibly excited to partner with Yahoo! en Español and Verizon to offer talented music artists a chance to express their individuality and compete for the chance to be the next big star,” said John Mafoutsis, Senior Vice President of Ad Sales and Brand Solutions for Tr3́s. “The opportunity to have their song recorded and video directed by an award-winning producer and viewed by millions of people will give them incredible exposure in a highly competitive industry.”

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