Thursday, July 1, 2010

Telemundo bowing novela on digital platforms

Telemundo, the No. 2 U.S. network targeting Hispanics, will for the first time premiere in full a primetime novela across the network's digital platforms via a hybrid distribution model before the serial's broadcast debut.


Leveraging MSN technology, Telemundo's programming move centers on "Las Aparicio," a 120-episode soap that will launch in August at Telemundo.com on a new HD broadband player developed specifically for Telemundo and supported by Microsoft.


The novela revolves around a family with three daughters -- a divorcee, a widow and a single woman -- without men in their lives.


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