Friday, July 2, 2010

Fujifilm Ad, PR Campaign Targets Hispanics

Fujifilm North America is looking to make itself more relevant to the growing U.S. Hispanic population via a new advertising and public relations campaign.

The campaign began with an ad in People en Español. It plays upon the HD features in the company's FinePix digital cameras. The HD feature is touted in the headline, "Hermosa Distraccion ("Beautiful Distraction").

The company is also running ads on Spanish-language television stations during the World Cup broadcasts on Univision and Telefutura, as well as sponsoring a segment during Univision's morning show, "Despierta America."

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