Friday, July 2, 2010

Connect Mobile Targets Hispanic Ad Base

This week brought a new mobile platform for multicultural marketing called Connect, courtesy of San Diego-based EPMG -- which specializes in print and digital outreach to the Hispanic, African-American and Asian markets -- and MobileEdgeMedia Group, which partnered to create the new service targeting mostly Hispanic audiences.

Connect's mobile marketing capabilities for Hispanic audiences include standard text message integration, mobile coupons and various video content options, including Web-to-mobile video and user-generated mobile video.

Connect also produces campaign analytics and results in real-time, which allows clients to create and maintain detailed databases for precise tracking.

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