Tuesday, July 6, 2010

Budweiser Goes on Tour With Mexican Singing Legend Vicente Fernandez

ST. LOUIS, July 6 /PRNewswire-HISPANIC PR WIRE/ -- Budweiser and Mexican singing legend Vicente Fernandez today announced a three-year partnership, with Budweiser as the presenting sponsor of his much-anticipated tour. The tour kicks off July 16, 2010, in San Diego, Calif., and will make its way to Los Angeles, New York, Chicago, Houston and other major markets through November.

Vicente Fernandez has sold more than 50 million albums, appeared in numerous films and earned global recognition including a star on the Hollywood Walk of Fame, Latin Recording Academy Person of the Year in 2002, inclusion in the International Latin Music Hall of Fame, and the 2009 Grammy for Best Regional Mexican album for "Necesito de Ti."

"Vicente Fernandez is a true cultural icon whose passion and tradition embody Budweiser's proud heritage," said Eduardo Pereda, senior director of multi-cultural marketing, Anheuser-Busch. "Through this partnership, Budweiser will help reach audiences across the country and give some lucky fans a once-in-a-lifetime opportunity to meet the undisputed king of Ranchera music."

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