Monday, July 26, 2010

Alma DDB Selected as Agency for Tobacco Free Florida

MIAMI, July 26 /PRNewswire-HISPANIC PR WIRE/ -- Alma DDB has been selected through a competitive procurement, as the advertising agency of record for Tobacco Free Florida, a $20 million account managed by the Florida Department of Health, Bureau of Tobacco Prevention Program.

"This recent win reinforces Alma DDBs strategic vision and positioning, not only as a leading agency in the US Hispanic marketplace, but also a partner with full General Market capabilities and experience and most important, a pioneer that is helping clients with what is a new "mainstream" market, a fusion of different cultures and background," affirmed Luis Miguel Messianu, President and CCO at Alma DDB.

Alma DDB will be responsible for leading various partner agencies in developing an overall communications plan, which includes strategic development, creative development (traditional, digital, social), media planning and buying and public relations efforts.

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