Monday, June 28, 2010

Why Mobile Offers a Good Chance to Connect with Hispanics

Like many Americans, Hispanics love their mobile phones and take them everywhere, more than non-Hispanic whites and, in many cases, more than blacks.


“Hispanics cannot imagine daily life without their mobile phones and credit the technology with strengthening relationships and keeping them connected to their social world, not just friends and family,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report “Hispanic Mobile Users and Usage.” “Marketers who are just turning to mobile will find a market well ahead of them.”


Hispanic mobile phone users are younger than the Hispanic Internet population, according to eMarketer estimates and comScore: 50.7% of mobile phone users are between 18 and 34 years of age compared with 35.6% in the same age group among Hispanic Internet users. The Hispanic mobile phone population skews even more male than the general population: 55.6% of mobile phone users are male, compared with 51% of males in the Hispanic population.


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