Thursday, June 3, 2010

Social Media No. 1 Emerging Channel for Lead Gen

Social media is developing a reputation for being valuable not just for customer interaction and brand awareness but also for lead generation. In February 2010, for example, inbound online marketing platform HubSpot found Twitter usage could double monthly leads, and Onesource reported in January that business-to-business salespeople were looking to LinkedIn for prospecting.

According to virtual events provider Unisfair, social media is the top emerging channel for lead gen among technology marketers surveyed in May 2010.

Lead generation was marketers’ first priority, with 66% saying it was their greatest concern for 2010, compared with just 17% who chose brand awareness.

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