Thursday, June 17, 2010

Online Ad Spend Bouncing Back After Tough Year

eMarketer estimates that US online advertising spending will reach $25.1 billion in 2010, representing 10.8% growth over last year. Relatively healthy economic gains, along with the ongoing shift of marketing dollars from traditional to digital media, have contributed to the double-digit increase.

“Still, economic blue skies are not seen everywhere in the ad world,” said David Hallerman, eMarketer senior analyst and author of the new report “US Ad Spending: How Big Is the Bounceback?” “Ironically, spending growth online is partially attributable to economic instability.

“The anxiety attached to the still-healing economy encourages marketers to bet more on ‘sure things’—and the ability to measure Internet ads, especially search, makes them more sure than most traditional ad spending,” he said.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month