Thursday, June 17, 2010

Online Ad Spend Bouncing Back After Tough Year

eMarketer estimates that US online advertising spending will reach $25.1 billion in 2010, representing 10.8% growth over last year. Relatively healthy economic gains, along with the ongoing shift of marketing dollars from traditional to digital media, have contributed to the double-digit increase.


“Still, economic blue skies are not seen everywhere in the ad world,” said David Hallerman, eMarketer senior analyst and author of the new report “US Ad Spending: How Big Is the Bounceback?” “Ironically, spending growth online is partially attributable to economic instability.


“The anxiety attached to the still-healing economy encourages marketers to bet more on ‘sure things’—and the ability to measure Internet ads, especially search, makes them more sure than most traditional ad spending,” he said.


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