Thursday, June 10, 2010

Internet Video To Hit 193 Mil Users By 2014

U.S. Internet video users will continue to climb -- albeit slowly -- in the next two to three years, at around 8% to 9%. And more of their viewing is coming from longer premium TV and movie content.

According to Internet researcher eMarketer, by 2014, 77% of all U.S. Internet users -- 193.1 million -- will be watching some video content monthly. This is up from 67% of all U.S. users, or 147.5 million.

Looking at October 2009, eMarketer said 20% of its respondents streamed at least one movie, while 13% downloaded a film. This calculation was up from six months before, when 14% of respondents streamed a movie, with 7% downloading a film.

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