Tuesday, June 22, 2010

GlobalHue Adds to Executive Ranks

SOUTHFIELD, Mich., June 22 /PRNewswire/ -- GlobalHue, the nation's largest multicultural advertising agency, announced today that two industry leaders in planning, business development and integrated marketing will join the agency in new executive positions.

Alvaro Cabrera will join as Executive Director of Ideation for GlobalHue with primary responsibility for development of Next, a new GlobalHue division focused on brand cultural strategy and ideation. In addition, Cabrera will also leverage his diverse expertise in digital, direct and BTL marketing on GlobalHue's Creative, Interactive, Promotions and Media Leadership to drive fully integrated communications efforts.

Rocio Fernandez will join as Executive Strategy Officer to lead GlobalHue's integrated Planning, Insights, Research and Analytics disciplines across all divisions. She will also play a leadership role in the development of Next in conjunction with Cabrera.

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