Monday, June 14, 2010

Despite Its Familiar Name, Bolivian Cola Is No Coke

BUENOS AIRES (AdAge.com) -- Makers of a new Bolivian soft drink called Coca Colla are hoping the Bolivian government will help them find financing to expand production of the coca leaf-based soft drink and maybe hire an ad agency.


Coca Colla was thrust into the spotlight earlier this year when Ospicoca, the drink's producer, garnered wide publicity by cleverly serving the drink to the crowd at President Evo Morales' inauguration ceremony as he started his second term in office.


Unlike Coca-Cola, which for decades has denied that its secret formula has any connection with coca leaves or their highly concentrated end product, cocaine, Coca Colla flaunts the coca connection with a picture of the green leaf on its label.


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