Tuesday, May 25, 2010

Fresh Cut Names DiálogoPR Agency of Record

The San Diego firm handed public relations strategy and word-of-mouth duties for Fresh Cut’s rebranding efforts.

SAN DIEGO, CA. May 25 – Fresh off its rebranding effort, the full service San Diego graphic design firm will rely on DiálogoPR to develop and implement its public relations strategy.

Following an agency review, Fresh Cut determined that DiálogoPR could best capture its brand’s direction through the PR agency’s word-of-mouth program. DiálogoPR 's social media relations expertise and seasoned agency team were key decision factors for Fresh Cut. Billings were not disclosed.

Based in San Diego, Fresh Cut provides bold, contemporary designs and interactive experiences for small businesses at affordable rates, customized to meet the needs of each client.

“Fresh Cut understands interactive messaging, which allows us to craft a coordinated, consistent campaign that activates dialogue with the right influencers using the right content in the right venue,” said Richie Matthews, Communication Director at DiálogoPR. “The timing is right to help take this dynamic brand to the next level by helping to expand their exposure in key market sectors.”

DiálogoPR will facilitate the attainment of Fresh Cut’s PR goals through its proprietary benchmarking, tracking and measurement program. To assess the impact of the program, the agency developed a word-of-mouth equity index. The campaign includes business consumer education in key market sectors on the benefits of Fresh Cut‘s service.

“We are very excited about our new partnership. We believe that DiálogoPR 's brand positioning strategies will lead to a substantial return on investment and help take our firm to the next level. The agency’s strength in these areas as well as its personality aligns well with our current and emerging needs.”

About Fresh Cut
Fresh Cut creates bold, modern designs and interactive experiences. They offer a wide range of creative services at affordable rates, from print and traditional mediums to web design and front-end development. Each of Fresh Cut’s design packages are tailored to meet the unique needs of their clients. For more information visit http://freshcutsd.com/ or contact Richie Matthews at richie@prdialogo.com for media and marketing inquiries.

About DiálogoPR
DiálogoPR moves beyond monologue marketing, to help brands dialogue with consumers, customers, influencers and other stakeholders. For more information visit http://prdialogo.com/.

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