Wednesday, May 26, 2010

Ad Spending Turns Up in First Quarter, Tracking Service Says, After Many Quarters of Declines

In a tangible sign that perceptions of better times along Madison Avenue may start becoming a reality, a leading ad tracking service reported that advertising spending in major media rose in the first quarter, marking the first gain since the first quarter of 2008.


The gain, 5.1 percent compared with the first quarter of 2009, was the largest increase in ad spending since the first quarter of 2006, the ad tracking service, Kantar Media, a unit of WPP, reported on Wednesday morning.


Fueling the increase was significantly higher spending by marketing mainstays like Procter & Gamble, AT&T and Pfizer, as well as a big bump in the ad budget at General Motors.


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