Friday, April 9, 2010

FTC Reviews Complaint About Online Marketers' Targeting Practices

NEW YORK (AdAge.com) -- The Federal Trade Commission today told privacy groups it is "carefully reviewing" their complaint that the commission should investigate the targeting practices of online advertisers.


The Center for Digital Democracy, U.S. PIRG and World Privacy Forum filed its complaint with the Federal Trade Commission today, asking it to investigate the advertising exchange systems of Microsoft, Google, Yahoo, as well as others. Marketers are increasingly relying on auction and exchange systems, which can more accurately and more quickly target users by profiling their surfing and buying habits.


The complaint comes as two incoming commissioners give the FTC a new makeup and could affect the outcome of online privacy debates now gaining traction in Washington.


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