Thursday, March 11, 2010

Zubi Advertising Strikes Gold with Unprecedented Showing at Addy Awards

MIAMI, FL – MARCH 10, 2010 – Zubi Advertising, one of the largest independent, privately-held and minority-owned advertising agencies in the country, shined at last week’s 2010 Addy Awards, securing a grand total of 23 Golds, 14 Silvers, and a Best of Show in English print for its Ford Focus “Legs” campaign. With 23 Gold wins, Zubi snagged more of the top honor than any agency, general market or Hispanic.


“We’re thrilled to be recognized with so many prestigious industry awards, and extremely proud of our Creative team for consistently producing such cutting-edge work,” said Joe Zubi, COO of Zubi Advertising.


The creativity and diversity of Zubi’s work were underscored by the range of awards bestowed upon the agency. The Ford Focus “Legs” campaign earned the agency a Best of Show in English print for its quirky and eye-catching portrayal of the legs of various characters, standing awestruck in front of a shiny Ford Focus. The agency also achieved a Gold Award for its charming American Airlines out-of-home campaign, which features the airline’s URL (aa.com) in block letters, harmoniously incorporated into the landscape of different exotic destinations. In addition to the awards for print and out-of-home, Zubi also won Gold awards for its Ford Focus “Pop Up” and Ford Fusion “Puppets & Wind Up” National TV Campaigns, and even walked away with a Gold Addy for the agency’s newly redesigned, interactive web site zubiad.com.


To view Zubi Advertising’s award-winning creative, visit: www.zubiad.com/blog/creative/zubi-addys.


The Addy Awards honor the very best in the industry and encourage entries of all sizes, levels, media types, and from all countries. Created by the non-profit American Advertising Foundation, the Addy Awards are the only creative awards that are conducted by the advertising industry for the industry itself.



About Zubi:
Founded in 1976 by Hispanic advertising pioneer Tere Zubizarreta, Zubi Advertising is one of the largest independent, privately-held and minority-owned advertising agencies in the country. Today it is the Hispanic agency of record for a number of prominent national blue chip companies that include: American Airlines, Ford Motor Company, Olive Garden, Chase, S.C. Johnson, The J.M. Smucker Company and Winn-Dixie, among others. With over 30 years serving the U.S. Hispanic market and with offices in Miami, Detroit, Los Angeles and Dallas, Zubi Advertising had projected billings of $175 million in 2009. Zubi prides itself on its philosophy of erasing stereotypes, which manifests itself in Zubi’s creative work and company culture. Zubi has grown organically throughout the years and currently employs 122 individuals who honor Tere Zubi’s legacy of enhancing the image of the Hispanic culture and the advertising profession through their actions and their work. For more information regarding Zubi Advertising, please visit http://www.zubiad.com/.

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