Tuesday, March 2, 2010

Winter Park ad agency lands $20 million deal

A Winter Park-based advertising agency will double in size after landing a $20 million ad campaign with a global bath manufacturer.

Kre8 Media Inc. is working with Premier Care in Bathing, an assisted bathing manufacturer based in Daytona Beach that specializes in safety showers, disabled and medical bathtubs.

Premier Care in Bathing decided to switch to a local direct-response advertising firm after not seeing the results it wanted from its former Seattle ad firm, said Eric Kozak, the firm’s director of marketing for North America.

“We were looking to generate immediate responses from our audiences and know exactly what was going on in each market,” he said. “It was time to change to someone who could help us get the type of responses we wanted.”

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