Monday, March 8, 2010

Pizza Patron Says 'llegale!' to Its Core Latino Consumers

DALLAS, Sept. 7 /PRNewswire/ -- Pizza Patron announced today that it has unveiled its long-term branding strategy in the company's first TV spots which started airing on August 16. The campaign includes TV, radio and print collateral.

The focus of the ads is to express a 'llegale' (go get it) attitude in life and to position Pizza Patron as a leader among Latino brands. The ads deliberately avoid focusing on the food or Pizza Patron's value-pricing, but instead strive to align the brand with the heart and minds of its core Latino customers with inspirational and fun themes.

Three Hispanic T.V. spots were shot to air on Univision in the Dallas/Ft Worth market until the end of the third quarter of 2004. Plans to run the ads on other Hispanic TV and radio network programs in additional markets are also in the works for the last quarter of 2004. The commercials' were produced with the help of Spanish Marketing, Inc., a full service marketing agency specializing in the U.S. Hispanic market, credits as follows: Andrew Gamm - chief creative director, Abel Barron - creative director/producer, Herminia Dosal - photographer, Chuck Brown of AMS Production Group - editor, Audiomania - music.

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