Tuesday, March 30, 2010

Pepsi Launches Yo Sumo (I Add Up/I Count) To Showcase How Latinos Are Refreshing the Landscape of the United States

Eva Longoria Parker to Direct Documentary Featuring Inspiring Latino Experiences

Purchase, N.Y. - March 29, 2010 /PRNewswire/ — Pepsi today announced the official launch of YO SUMO, an initiative created to show the world the incredible contributions that Latinos have made to the United States. In the spirit of the 2010 Census, Pepsi is encouraging Latinos to go beyond being counted and begin “to count” by sharing the experiences that have helped shape the landscape of this great country.

To accomplish the YO SUMO mission, Pepsi partnered with renowned actress and humanitarian Eva Longoria Parker to produce and direct a documentary that presents the Latino identity from a fresh point of view. Longoria Parker has been widely recognized for bringing attention to a host of causes and projects important to the Latino community.

"I can attest to the unique ways in which we, as Latinos, enrich this country with our contributions and compel people everywhere to progress and succeed. As such, I'm honored to be a part of such an important and relevant project," said Longoria Parker. "I believe that every Latino has an impact, however big or small. Now more than ever, it's time to help tell the stories that make this community admirable, to inspire others to be seen, be heard and be counted."

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