Monday, March 8, 2010

Minorities exposed to more media than whites, study finds

The Kaiser Family Foundation report on teens and technology found a media consumption gap between white and minority students, with black and Hispanic teens consuming almost four and a half hours more media per day than their white peers.

Black and Latino children were found to consume an average of 13 hours of total media every day, compared with a little less than nine hours for white teens. The total media figure factors in actual hours consumed through multiple exposure to media outlets, such as having a television and a computer on at the same time.

The disparity has more than doubled since 2004.

The largest difference is in television viewing, with blacks spending six hours a day watching TV, compared with three and a half hours for whites. The report notes that 78 percent of black households have the TV on during meals, compared with 58 percent of white households.

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