Monday, March 29, 2010

Familia Camarena Tequila Inks Exclusive Sponsorship Deal With Los Angeles-Based Major League Soccer Franchise Chivas USA

LOS ANGELES, March 26 /PRNewswire-HISPANIC PR WIRE/ -- On the heels of an official announcement this week introducing the American launch of a new tequila brand inspired by six generations of tradition, Familia Camarena Tequila announced today a sponsorship agreement with popular Major League Soccer team, Chivas USA. Debuting its official designation as the Preferred Tequila of Chivas USA on the eve of the Los Angeles-based franchise's 2010 season opener, Familia Camarena Tequila is the first spirits brand ever to strike a partnership of this kind with Chivas USA since the team's founding in 2004.


Chivas USA is the sister team to Mexico's beloved Club Deportivo Guadalajara, known affectionately to locals as Chivas, and is the only wholly Mexican-owned team in major professional sports in the United States. With a history rooted in the culture of Mexico and tequila production facilities located just one hour outside of Guadalajara where Chivas futbol reigns supreme, Familia Camarena Tequila is an avid supporter of the Chivas club's foray onto the American soccer circuit and considers Chivas USA an ideal partnership for the brand's entree into the American market.


"My family is honored to have the opportunity to partner with an organization that we not only respect and admire, but who we feel shares a genuine common interest in celebrating the great heritage of our native Mexico," said Agave Director and sixth generation family member, Mauricio Camarena. "It has been my family's dream to share our tequila with America. In the same way Chivas has successfully shared with America one of our country's most celebrated pastimes, Familia Camarena Tequila hopes to follow in the footsteps of Chivas USA with an authentic tequila for Americans to enjoy and celebrate."


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