Monday, February 1, 2010

When Brilliant Creative Misses The Mark

Picture a fabulous, brilliantly produced rich-media execution -- chock full of immersive, engaging functionality, eye-catching design and a powerful call to action. Now consider the fate of the campaign that employs this execution. Should it speak to an audience other than the one who will ultimately purchase the product advertised?


There is no shortage of campaigns running rampantly across the Internet that fail to successfully marry media to creative, or product to audience.


Are we losing sight of simple but vital "marketing common sense" in the digital age?


Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month