Friday, February 26, 2010

Univision TV Revenues Rise 7%, Optimistic For '10

Univision's networks are not experiencing the same scatter pricing increases as English-language counterparts have claimed this year, which could be an outgrowth of a stronger 2009 upfront, according to Univision Communications CFO Andrew Hobson.


Univision's three networks are not landing "the same demand benefit that you hear people (in) English talk about -- whether it's true or not, I don't know -- but we're still ... seeing positive pricing in scatter," Hobson said on an earnings call Thursday.


"Where our upfront was flattish and others were down 15%-plus, we're not seeing their pickup in scatter to kind of compensate for that, because we had a more normalized year," he added.


Some English-language networks have suggested scatter pricing is 20% or higher above upfront levels now.


Univision Communications operates the Univision and TeleFutura broadcast networks and Galavisión cable outlet.


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