Wednesday, February 24, 2010

Shakira Partners With Hard Rock International for Artist Spotlight Merchandise

ORLANDO, Fla., Feb. 22 /PRNewswire-HISPANIC PR WIRE/ -- Beginning in February 2010, with the launch of Hard Rock International's Shakira Artist Spotlight T-Shirt and Bracelet, a "She Wolf" won't be the only thing in every Shakira fan's closet. This limited-edition merchandise will benefit Shakira's Fundacion Pies Descalzos, an organization devoted to finding and providing opportunities for children who are victims of violence in Colombia.


"I'm proud and excited to continue my partnership with Hard Rock International through the Artist Spotlight program," said Shakira. "With the launch of the Shakira Artist Spotlight T-Shirt, I hope to increase international awareness and support for the Fundacion Pies Descalzos, an organization that is extremely close to my heart."


In 1997, Shakira created Fundacion Pies Descalzos, which promotes education and strives to provide help for some of the basic needs of Colombian children. As a result of her efforts, Shakira was appointed UNICEF Goodwill Ambassador -- the youngest world representative of this organization.


"We were thrilled by the outstanding response to Hard Rock's Shakira Signature Series T-shirt, launched in 2007, and are excited to continue our relationship with Shakira for her Artist Spotlight T-Shirt," said Hamish Dodds, President and Chief Executive Officer, Hard Rock International. "We look forward to our ongoing work with Shakira and her Fundacion Pies Descalzos, helping to improve the quality of life for the children in Shakira's home country of Colombia."


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