Friday, February 5, 2010

Mega TV Continues to Expand in Key Markets

MIAMI, Feb. 4 /PRNewswire/ -- Spanish Broadcasting System (SBS) (Nasdaq: SBSA) announced today that Mega TV, the ground-breaking emerging Latino TV network, is expanding in New York, the number 2 Hispanic market in the United States. Beginning in March, Mega TV will be available on WRNN Channel 48.2, on Time Warner Cable Channel 92 and Verizon Fios Channel 466. SBS has signed with Rise Television which owns and operates WRNN Channel 48, in the deal Mega TV will run the sales operation.

Mega TV is nationally distributed through DirecTV Mas, and in addition to New York, recently signed affiliation agreements in the key Hispanic markets of Chicago, Dallas, Fresno and Palm Springs, taking the networks reach to nearly 6.5 million households and covering 30 percent of the Hispanic market.

"This expansion showcases the strength of the Mega TV brand on all fronts," said Cynthia Hudson, EVP/CCO of SBS and the Managing Director of Mega TV. "Mega TV continues to prove that it has the relevance and original programming that U.S. Latinos demand. Our unique style and approach to Spanish-language content, renowned talent and fresh formats are the key to our successful track record and excellent ratings."

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